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The Zimmer Team

Click on one of the people below to find out more information.

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  • Zimmer Motors
    Zimmer Motors

    Zimmer Chrysler-Jeep always maintains competitive new and pre-owned inventories of Chrysler, Dodge and Jeep vehicles. Staffed with experience sales representatives and top trained technicians, we're here to provide a fun, easy and valuable automotive shopping and service experience. Stop by our dealership today at 1086 Burlington Pike to see for yourself!


  • John Zimmer
    General Sales Manager

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    877-204-4240

      Having worked at a dealership for 25 years in almost every capacity, I feel I bring a complete skill set to run a franchise dealership. The automotive retail environment is in one of its most challenging times. The ability to adapt to changing customer expectations and to market the dealership using traditional and emerging media are more important than ever. I have always considered myself to be a student of the industry by reading the many industry publications and e-newsletters as well as attending NADA conventions and 20Groups to stay ahead of our ever changing business.

       While obtaining my degree, I worked in multiple positions in the dealership, lot tech, oil & lube tech, parts runner, parts stocking and inventory, maintenance and security.

     

    March 1984- I started as a salesperson, selling new and used. As an owner?s son, I was held to a higher standard than other employees, and felt I performed well as the youngest salesperson on an experienced staff.

    February 1986- I became the Used Car Manager at the dealership, and was able to double our sales in used vehicles within the first 6 months.

    Late 1989- I was given the opportunity as new vehicle manager after the hiring of my replacement. One of my significant achievements was the early adoption of consumer leasing. We were an early adopter of technology allowing accurate and flexible quotes (Lease-Link). I was responsible for the development of the first written polices and procedures, as well as our employee handbooks.

    1990- At this time our dealership became involved with the manufacturers Quality Improvement Process. I was the Facilitator for the dealership and have retained this role for the other manufacturer initiatives such as Customer One and the 5-Star programs.

    Mid 90?s- Our dealership joined a Chrysler regional 20-Group. This was prompted by the need to train me for the role of general manager. I became GM in Sept. 1996.

    2005- Our facility, which was expanded 3 different times, was outdated and in 2005 was upgraded to the corporate Millennium 2 look at our own choice, not the manufacturer. Our marketing was expanded by re-naming the dealership in conjunction with a branding program, supplying free rentals to new car customers, and the use of an advertising agency.

    2008-  A new management team consisting of myself, Catherine and Rich Zimmer was installed, replacing Tom and Dick Zimmer. Our focus was to improve sales by better forecasting and goal setting. A consultant group, IPA was hired to train the new management team and supply a fresh look at polices procedures, forecasting, job descriptions, performance standards and financial controls.

     2008- In 2008 as Chairman-elect, I went to Washington to lobby for the bridge loans for Chrysler and GM. I am part of the Northern Kentucky Chamber of Commerce and am active in my local community.

    2009- I have served on Chryslers Zone Dealer Council, as a district director as well as Chairman for the Kentucky Automobile Dealers Association

     

    The roles and responsibilities of a dealer are many. I am including a list of these which I have shown competency.

    Five Star- customer focused culture development

    Employee staffing and recruitment- for sales and service

    Performance standards and job descriptions

    Forecasting and goal setting

    Expense control- fixed and variable

    Inventory control and analysis- new, used and parts

    Finance-prime and subprime

    Advertising- traditional as well as nontraditional

    Performance based pay plan development

    Customer Relationship Management

    Leasing- emphasis on short term

    Compliance- Federal and State requirements

    Floorplan sourcing- multiple bank relationships

    Product knowledge- new vehicle introductions, online training and Ride and Drives

    Sales training- road to sale, word tracks, phone skills, appointment setting, internet skills, prospecting, follow-up, and customer focused attitudes.

    Internet marketing- SEO and SEM, organic search, website development

    Staff motivation and corrective counseling and accountability

    Policy and procedure development

     

  • Catherine Zimmer
    Director of Finance & Administration

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    859-525-1344

    Catherine Zimmer is General Manager, a Zimmer Motors owner and President of its Board of Directors.  By nature, she is never satisfied. Cathy studies business performance, creates hypotheses, tests them, implements the ones that work, and then challenges herself and her colleagues to do even better.

    1983-1987- Worked at Zimmer Motors as a receptionist and bookkeeper.
    1989- Joined Zimmer full time as a service writer and was also firms warranty administrator submitting all claims. She also was the Service Departments cashier.
    1994- Moved into the office and dealership finance full time.
    When it became clear that Cathy had decided to make the dealership her career, her father and her uncle, Dick and Tom Zimmer, suggested that understanding sales was crucial. Cathy then became a full time sales person at Zimmer Motors. She was Gold certified annually by Chrysler from 1997-2001.
    2001-2003-     Cathy added financial interface with Service and Parts to her roles 
    August 2003- Cathy officially became a member of Zimmers management team, and participated in Board of Directors meetings and 20 group sessions.
    June 2009- Cathy became acting General Manager, running the dealership ? and particularly the front end, day to day. With the other two owners, she is intimately involved in the companys strategic planning initiative.
    December 2009- Cathy was named President of Zimmers Board of Directors.
    2011- She looks forward to continued partnership with her brother Rich and cousin John to further improving Zimmers effectiveness, efficiency, sales and profits and to extending the exceptional longevity of its customer and employee relationships.


     

  • Tom Haas
    Used Car Manager

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    Tom Haas started in the car business in 1978 at Tri-County Volkswagen in Covington. He married Terri Lankheit in 1974. They have 3 Children named Mike, Jeannie, Steve and 7 grandchildren. 

    Tom started with Zimmer Chrysler Jeep in 2001. In his spare time he enjoys baseball, playing golf, and making and repairing golf clubs.

  • Steve Snyder
    Business Manager

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    Steve Snyder has been the Business Manager for over 10 years.  He has been awarded the Chrysler Financial Platinum Managers of Distinction award every year since he's been the Business Manager.

    He is involved in charitable events in the community every year and strives to make every vehicle purchase a pleasant and satisfying experience here at Zimmer Motors.

  • Tony Fritsch
    Sales Representative

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    Tony Fritsch Started at Zimmer Chrysler Jeep 10 years ago. He has been married to Heather for 8 years and they have 5 children named Kyle, Anthony, Sydney, Brooklyn and Albany.

    In his spare time he enjoys spending time with my family, camping, fishing, hunting, watching football and offroading.

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  • Dennis Cain
    Sales Representative

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    Dennis Cain has been at Zimmer for the past 4 ?  years and has been selling cars in this area for the past 17 years. 

    Him and his wife of 19 years are long time residents of Erlanger, KY,and are active members of our church and born again Christians.

  • Charlie Bisang
    Sales Representative

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    Charlie Bisang has been in the business for 32 years and with Zimmer Chrysler Jeep for over 2 years. He is single with 3 children named Cari, Casey, and Corey and lives in Florence.

    He enjoys golfing and spending time with family and friends in his spare time.

  • Bryan Marsh
    Sales Representative

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    Bryan Marsh has been with Zimmer Chrysler Jeep for 8 years. He loves to fish and spend time outdoors in his spare time.  He used to have hobbies until he had a daughter, now he enjoys spending time with her.

    He just bought a house and got a new dog that is hard to house train. He hopes to have time to work on his house this summer

  • Rich Zimmer

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    RICH

    Rich Zimmer is Vice President Fixed Operations, a Zimmer Motors owner, and a member of its Board of Directors. His dealership experience began in childhood, whereas today he remembers being willing to get his hands dirty. By age six, Rich would go to work with his father Dick on Saturdays, helping to pick up trash and cut the grass. Imbued with the importance of conveying a superior image to those who visit or pass buy, he soon graduated to sweeping and mopping the Service Department floors to help create a quality space for work to be performed.

     

    1993- A year after graduating college, Rich started full time employment at Zimmer. Like other family members, he worked his way up from the ground floor.

    1995- While still in the Service Department, Rich recognized that the Body Shop, while necessary, had relatively low volume and did not turn a profit. At the time, it was housed in a small area next to the Service Department and behind the new car showroom.

    1997- The Body Shop had grown to the point where it needed a full time Manager. Rich was given this assignment.

    2008- Rich was appointed Director of Fixed Operations responsible for Service and Parts, as well as the Collision Center.  Zimmers Collision Center received a 2008 94% CSI rating and since Rich became its leader, volume has tripled.

    2009- He joined Zimmers Board of Directors. Rich is also the dealerships Safety Director.